Just uptill a few years ago, all corporate videos that were produced in the industry were mostly video footages with some text slapped in. Grumo media, a little known design firm came up the idea of using stick figure animation to explain a new startup called hipmunk.
This soon went viral and was even liked by celebs like ashton kutcher who tweeted about it.
These videos soon were being soon called explainer videos and now are being created at a mind boggling rate of $2000 per minute and upwards.
This trend was soon picked up by other startups like crazyegg which started using the same style of animation to explain their concept.
The gravest error
that ive seen companies commit is to outsource the entire production to a design studio.The design studio guys are great at creation stunning animation, but really have no experience in copywriting and so willl just focus on the animation and fall short on copy
If you want to get the best bang for your buck, the right thing to do is to write up a short script on your own to provide as a reference to a professional copywriter.
The send this script to a voice over artist
You can easily get a cheap voice over rivaling many tv show presenters from places like elance and fiverr
The final thing to do is obviously finding a studio that will make the video for you.
Be prepared to get shocked by the quotes you get. Ive been in the graphics design industry for some years now and the rates that
I was quoted , shocked me
After a lot of time googling, I finally hired a small design company called videojane which did my video for just $300